Carry Away
with AWAY

The project I worked on was focused on developing a digital marketing campaign for a new product launch. The goal of the campaign was to increase brand awareness and drive sales through various online channels. To achieve this, I created a comprehensive strategy that included targeting specific demographics, leveraging social media platforms, utilizing search engine optimization, and implementing email marketing campaigns.

 

Through research and analysis, I identified key target audiences and developed messaging that would resonate with them. I then created visual content and copy that would be engaging and shareable on social media platforms. In addition, I optimized the website for search engines and created email marketing campaigns to drive traffic and sales further.

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Buyer’s Priorities and Needs:

Gen Xers and Millennials have school-age kids and want to be seen as the “good” parents during the pandemic. Travel is limited and needs to be cautious. No one really needs luggage now, but maybe that is not the case for everyone.

At the same time, the families are still looking for potential places to go, like mountains and parks.