I'm Bonnie.

Marketing & Art Administration Intern

Saintpen Artspace

Beijing, China

Assisted in curating 3 upcoming exhibitions, planning monthly agenda, and managing art deliveries.

Brainstormed topics for gallery salon talks and helped to hold those events for up to 60 people to attend.

Managed relationships and communicated with artists, including consolidating sales and exhibition contracts.

Researched and established connections with young independent artists and provided them with opportunities to exhibit.

Drafted and published PR articles, and exhibition announcements on Saintpen’s social media.

 

Marketing & PR Intern

Parsons Entreprenuriel Lab

New York, NY / Remote

Developed the lab's brand audit, month-to-month marketing strategy plans, including social media and public relations.

Designed and executed marketing campaigns on Facebook, Instagram, LinkedIn, and Twitter weekly.

Outreached and coordinated with fellows in collaboration and updates in the summer accelerator and regular season.

​

Media Marketing Strategist Intern

dentsu

Shanghai, China

Worked on media projects for global clients including Burberry, Shiseido, Land Rover, and Bosch for the Chinese market.

Collected consumer insights with in-person and online interviews and compiled competitor research for over 10 media planning pitches. Brainstormed and built storytelling for client future media strategy pitches, including social media content strategy, influencer marketing, and exposure analysis.

Led in production of bi-weekly industry newsletters, including media landscape, consumer insights, and market intelligence sent to employees and clients.

​

Project Planning & Management Intern

RED, 小红书

Shanghai, China

Proposed 3 season-long digital marketing projects on the platform and

developed 3 media plans for clients including Puma, IKEA, Omega.

Conducted 2 brand-to-influencer briefing guides for partnerships Managed a product launch and brand PR events for clients that was attended by more than 400 participants, including about 25 major press and more than 50 micro-influencers on RED.

Collected and analyzed influencers’ partnership campaign data weekly for review and records.

Compiled and analyzed Cosmetics category raw data on the platform during 1st and 2ed quarter of 2020, to develop a RED User Cosmetics Report published and sent to clients and users.